VIRTUAL WORLD, VIRTUAL IDENTITY, SIMULACRA AND HYBRID WARFARE

This article explores the interplay between virtual reality, identity, simulacra, and hybrid warfare, emphasizing their implications in the information society. It examines how the evolution of digital technologies and the increasing virtualization of human existence shape social interactions, identity formation, and cultural dynamics. The study delves into the emergence of electronic avatars and electronic personalities, analyzing their role as digital extensions of individuals in virtual spaces and their impact on intellectual property rights and legal frameworks.

The research further investigates the concept of simulacra, highlighting its role in creating hyperreality and its application in hybrid warfare strategies. It explores how simulacra are used to manipulate public opinion, distort historical memory, and influence sociopolitical dynamics, particularly in the context of the ongoing Ukrainian-Russian conflict. The article underscores the challenges of distinguishing between virtual constructs and reality, emphasizing the need for robust legal and ethical frameworks to navigate the complexities of the digital age.