Bilinchuk, Vladyslav, and Oleksandr Korogovnyi. 2026. “EMPIRICAL VALIDATION OF VALUE-BASED ADVERTISING AUTOMATION AND GENERATIVE ENGINE OPTIMIZATION (GEO): OVERCOMING THE "PERFORMANCE TRAP" AND THE ‘OBSCURITY TAX’”. Metaverse Science, Society and Law 2 (3). https://doi.org/10.69635/mssl.2026.2.3.52.