Professor Guido Noto La Diega is an award-winning Italy-born, naturalised British legal scholar and Professor of Law, Technology and Innovation at the University of Strathclyde, where he leads the LLM/MSc in Law, Technology, and Innovation. Appointed through the University’s Global Talent Acquisition Programme, he is internationally recognised for his expertise in European, UK, and Italian legal approaches to AI, IoT, cloud computing, robotics, and blockchain.

Author of the open-access book Internet of Things and the Law, his work has been cited by the EU Court of Justice's Advocate General, the UK Parliament, and global institutions. His research—grounded in social justice and sustainability—has been published in leading journals and featured in major media outlets such as Vogue, Sky News, and Wired.

With 14 years of academic experience across Europe and the Americas, he leads the £500k AHRC-DFG project “From Smart Technologies to Smart Laws” and has received funding from AHRC, Horizon Europe, DFG, RSE, and others. He also holds roles with the European Commission, EDPB, UCL, Nexa Center, and Open Rights Group, contributing globally to legal innovation and policy in emerging technologies.

Key Publications:

Coldron, B.C., La Diega, G.N., Twigg-Flesner, C. et al. When the Internet Gets Under Our Skin: Reassessing Consumer Law and Policy in a Society of Cyborgs. J Consum Policy (2025). https://doi.org/10.1007/s10603-024-09581-y

Noto La Diega, G. (2025). Publishing contract. In P. Torremans, I. Stamatoudi, P. K. Yu, & B. J. Jütte (Eds.), Elgar Encyclopedia of Intellectual Property Law. https://pureportal.strath.ac.uk/en/publications/publishing-contract

Clubbs Coldron, B., Noto La Diega, G., Phipps-Rufus, T., & Stolte, T. (2023). Giving surveillance capitalism a makeover: Wearable technology in the fashion industry and the challenges for privacy and data protection law. In I. Calboli & E. Rosati (Eds.), The Oxford handbook of fashion law (Oxford University Press, forthcoming). https://doi.org/10.2139/ssrn.4612570

Noto La Diega, G. (2025). General Court (Role in IP Cases). In P. Torremans, I. Stamatoudi, P. K. Yu, & B. J. Jütte (Eds.), Elgar Encyclopedia of Intellectual Property Law https://dspace.stir.ac.uk/handle/1893/34965

La Diega, G. N., & Derclaye, E. (2024). Opening up big data for sustainability: what role for database rights in the fourth industrial revolution? In O.-A. Rognstad, T. Pihlajarinne, & J. Mähönen (Eds.), Promoting Sustainable Innovation and the Circular Economy: Legal and Economic Aspects (pp. 67-93). Routledge. https://doi.org/10.4324/9781003309093-5

Noto La Diega, G., & Bezerra, L. C. T. (2024). Can there be responsible AI without AI liability? Incentivizing generative AI safety through ex-post tort liability under the EU AI liability directive. International Journal of Law and Information Technology, 32(1), Article eaae021. https://doi.org/10.1093/ijlit/eaae021

Noto La Diega, G. (2024). Distributed ledger technologies, blockchain and the UK Government. (pp. 1-3). https://doi.org/10.2139/ssrn.4749855

la Diega, G. N. (2022). Internet of Things and the Law: Legal Strategies for Consumer‐Centric Smart Technologies. Routledge. https://doi.org/10.4324/9780429468377

Noto La Diega, G. (2022). The Internet of Things (you don’t own) under bourgeois law: an integrated tactic to rebalance intellectual property. In Internet of Things and the Law: Legal Strategies for Consumer-Centric Smart Technologies (pp. 275-340). Routledge. https://doi.org/10.4324/9780429468377

Mendis, D., Noto La Diega, G., Romero-Moreno, F., & Onishi, H. (2021). Artificial intelligence and intellectual property: the view of the British and Irish Law, Education and Technology Association (BILETA). https://doi.org/10.2139/ssrn.3752956